SEO Stands for Search engine optimization. You can perform any activities for the improvement of search engine ranking of the website, product, services or other content. It showsthe free or organic result on the search engine result page by using SEO techniques.
There are 2 types of SEO
1.ON page Seo
2.OFF Page Seo
1. ON page Seo
ON page SEO is the practice of optimization of an only a single webpage. ON Page relates to all the activities on the website to get highly relevant traffic & and get higher ranking on the Search Engine Result Page. In the on page SEO, it is important to create informative and relevant content. You should focus on targeted keyword. You can use a related keyword of the targeting keyword because it’s a way to achievea high ranking on the SERP. It has lots of techniques to get relevant traffic.
Some On Page Seo Techniques
1. User-Friendly URL Structure
2. Fast Loading Pages
3. Title tag
4. Meta Description
5. Meta Tags
6. Heading Tags (H1, H2, H3, H4, H5, H6)
7. Image caption, image name, Image description
8. Keyword Density
9. Internal Linking
2. OFF Page SEO
OFF Page SEO refers to all the activities we can perform the outside boundaries of our website. it refers to all promotional activities to get higher ranking for our websites by influencing Social Media. OFF page SEO increasing the ranking and Page rank.
Some OFF page SEO techniques:-
1. Link Building- Link building is one of most important Off Page techniques. It has many tactics to build the website links through social bookmarking, blog directories, link exchanging, and article directories. The importance of link building helps to get higher ranking for the websites.
2. Social Networking- We can get more traffic through social networking for higher ranking of our websites. We can share our blogs links to gain more traffic for our websites
3. Back links- Back links linked that point from one site to another site. If any link is out from the website that is called “outbound link”. If the website receives the links that are called “Inbound links”.
Why needs of SEO?
The Need of SEO because the ranking over search engines matter because user pays more attention to the first 5 searches on the search engine.
That is a reason to get more relevant traffics and higher ranking on a website.The search engine gives millions of users per day find their answer to their questions. If you have a website, blogs so SEO can help to grow your business. It is good for social promotion of your website. Good Seo Practices improve your User experience. You have to work on many strategies by On page SEO & Off-page SEO. SEO is a long term strategy. You have to need Indexing and crawling for search engine ranking. You need to the optimization of our website on the SERP. If you have the best SEO practices so you can grow our business easily.